To apply, I just put two or three pumps into my hands, rub them together and then through my damp hair, then give my hair a wee brush with my Tangle Teezer to make sure it's spread through evenly, then leave it to dry naturally as often as possible.
It doesn't make my hair feel any softer, and kinda feels a bit weird in your hands, but I've noticed I shed a lot less hair. My hair has been the same length for about 3 years, due to my hair always snapping when it gets to around my shoulders but I've noticed my ends are feeling a lot nicer and I think I can see some growth (I mean, my hair is definitely growing, I have roots for days, but my ends are.. staying on?). I think 2 months of usage is a little bit too soon to say that this stuff has saved my hair so much that it's actually getting past that annoying length, but it is certainly helping towards it- my hair just feels stronger.
If you use a lot of heat, or tend to colour treat your hair often like I do, then I'd say give this stuff ago. I still use a hair oil afterwards and heat protection if I am heat styling- But I feel like this stuff actually does my hair good rather than just making it feel good.
What are your hair saving graces? I'd love to get my hair feeling lush again.